As part of a bold new sales strategy that industry analysts are calling “a perfect example of knowing your audience,” the Oakland Raiders “2013 Season Highlights” DVD box set will be marketed exclusively to fans of the Denver Broncos, San Diego Chargers, and Kansas City Chiefs, according to sources within the NFL’s official merchandise sales division.
“Our sales research has determined that among Raiders supporters, ‘highlights’ of a 4-12 season that saw the team miss the playoffs for an 11th straight season was not much of an attraction,” said Byron Urbaniak, co-vice president of the NFL’s Digital Media Marketing Division. “But conversely, the demand for these DVDs among fans of the other three AFC West teams was quite strong. So we decided to make those groups our demo of choice.”
“I ordered my copy already,” said Broncos fan Paul Tygrett, 27, of Thornton CO, referring to the two disc blu-ray DVD set. “A bunch of my Bronco buddies are coming over for a big party on Friday so we can watch all the Oakland ‘highlights.’ There’s nothing like sharing 60 minutes of non-stop laughter with good friends, you know?”
“I can’t wait to get my hands on those discs,” said Chiefs season ticket holder Lynette Boyce, 38, of Grandview MO. “My family and I are going to rewatch the clips of the Chiefs’ 56-31 win over the Raiders in December, with the sound on the TV turned off, and the song ‘Yakkity Sax’ from the Benny Hill Show playing on the stereo. The match to the video is so perfect it’s amazing!”
“These DVDs make perfect gifts for all my NFL watching friends,” raved Justine Antonucci, 32, of Coronado, CA. “I got one for my neighbor, who’s a diehard Chargers fan. My boss is a huge Broncos fan, so he’s going to love it too. And of course my Dad, who’s been a Chiefs supporter for 40 years, is going to be thrilled when I give him his copy.”
“The only person I didn’t buy one for is my brother, Michael,” concluded Antonucci. “He’s a Raiders fan, so I don’t think he’d have much use for it.”
